₦180,000
This course includes
12 weeks
Full lifetime access
Downloadable Resources
Certification of completion
About the instructor
Adaobi Onyedum
Product Marketer
4.8
Overview
Explore the role of emotional intelligence in product design and marketing.
Learning Objectives
By the end of this course, participants will:
Understand the fundamentals of product marketing: Learn the role of a product marketer, marketing funnels, and customer journey mapping.
Conduct market research and customer segmentation: Learn how to analyse market trends, identify target audiences, and segment customers effectively.
Develop compelling product messaging and positioning: Craft clear value propositions that resonate with customers and set products apart from competitors.
Build go-to-market (GTM) strategies: Learn how to launch new products, develop sales enablement materials, and manage product lifecycles.
Gain proficiency in digital marketing and branding: Explore SEO, social media marketing, content marketing, and paid advertising strategies.
Analyse key marketing performance metrics: Use tools like Google Analytics, HubSpot, and SEMrush to measure campaign success and optimize marketing efforts
Develop skills in storytelling and product communication: Learn how to craft persuasive messaging for various marketing channels.
Work on real-life product marketing campaigns: Apply concepts in hands-on projects and case studies.
Requirements
Suitable for professionals looking to integrate emotional intelligence into business.
No prior experience required.
Curriculum
Module 1: Introduction to Product Marketing
Module 2: Understanding Customer Needs & Market Research
Module 3: Crafting a Value Proposition & Messaging
Module 4: Digital Marketing & Growth Hacking Strategies
Module 5: Go-To-Market Strategies & Brand Positioning
Module 6: Measuring Success: Metrics & Analytics
Review
Check out how our students have rated this course
4.8.
10
70%
20%
10%
0%
0%
Information
Helpful Links
Our Courses